This year, the Marketplace & Academy Trade Show takes place from June 10-13 in New Orleans, LA. All events are hosted at the Ernest Morial Convention Center. License 2 Play will have booth #345, where we’ll display many of our newest and bestselling products. We’d love for you to join us there. Here we’ll explain what this event is all about and why it’s so important for the toy industry.
When you’re looking for new products to stock your shelves with, you’re probably interested in getting the latest toys. While they definitely deserve a spot in your store and we offer the most popular wholesale toys for you to browse through, you might also want to stock some unusual toys. We’d like to introduce you to our DIY bath bombs. If there’s one thing that kids like even more than playing with new toys, it’s making their own toys.
Last month, License 2 Play attended the Toy Fair 2018 – an international trade show hosted in the Jacob K. Javits Convention Center in New York City. From February 17th through 20th, attendees were able to browse the latest and greatest of entertainment products for kids of all ages. It turns out that you don’t have to be a child to have a lot of fun looking at and playing with toys. Many new and exciting products were revealed, and our team also had fun showing off our impressive collection.
Your local toy or gift store fulfills many different functions. In addition to stocking the latest collection of toys your customers are looking for, you’ll also want to provide them with some value-added service. For example, your expertise is instrumental in helping them find the right toy for their needs or locate a specific toy they want to buy. Additionally, you can use your expertise to encourage families to have fun together, especially on the weekends.
When you’re running an independent toy store or gift shop, you’re in charge of doing the marketing yourself. If you’ve just opened and are trying to get the business off the ground, you must get the word out about your store. If your shop has been around for a while, you must promote the things you have to offer to keep customers coming back for more. Here are some ideas to help you market your store.
If there’s one thing that parents usually don’t like to buy for their children, it’s a lollipop. But Pikmi Pops are different. While they look like a lollipop, they don’t include anything that might cause tooth decay. Instead, they’re filled with fun toys that keep children occupied for hours. On March 1st, Pikmi Pops is coming out with series 2.
Toy manufacturers never sleep – at least in seems like it, because they’re always in the process of coming up with new and exciting things to play with. This month, we’re introducing Silly Squeaks, So Bomb, and So Slime. These novelty toys will make a great addition to your toy or specialty store. Below, we’ll give you more information about these items and what makes them so desirable in a child’s eyes.
Every parent knows that children want to play all day long. For them, play is their work, and it’s a good thing they’re so engaged in it. The power of play has been written about numerous times, and you already know it’s more than just about having fun. However, many parents think that it’s enough when children play with their siblings or friends. The truth is that there are some real benefits to parent-child games you may not be aware of.
The Shopkins have had an amazing run. This year 2018 welcomes their 9th series of unique, adorable toys. Series 9 has a whole new set of characters, called the Wild Style Shoppets. At License 2 Play, we have a great selection of wholesale Shopkins ready to ship. Here is what you should know about these popular toys.
The 115th North American International Toy Fair in New York is one of the biggest events of the year for the toy industry. The event is produced by The Toy AssociationTM, Inc. This is the same organization that puts together the Toy of the Year Awards, which are the “Oscars” of the toy industry. License 2 Play will have a booth at this event, allowing you to check out the latest and greatest in the toy world.
If there is one type of toy that has been popular with kids and will continue to remain so, it’s the plush toy or stuffed animal. These kinds of toys even appeal to adults, which is why they come in all sizes. The only problem with plush toy is that they’re usually only good for cuddling. That’s not the case anymore: Meet the Peppy Pets.
As 2017 is drawing to a close, one can’t help but look back at the year. We have supplied many independent retailers with bestselling toys and will continue to do so next year. At License 2 Play, it has also been our pleasure to offer tips for selling these toys in addition to giving you information about the latest and greatest products we stock. Here is a highlight reel showing you what was hot in 2017.
