Largest Selection Of Wholesale Licensed Toys


Feb 24 2020

License 2 Play's Heroes of Goo Jit Zu is a 2020 TOTY Finalist!

The nominations for the 2020 Toy of the Year (TOTY) are in and the Heroes of Goo Jit Zu are on this short list of finalists for this prestigious award in the action figure category! If you are looking for wholesale toys that everyone wants, you cannot get more assurance than a TOTY finalist. Here's why the judges deemed these action figures to be truly star-worthy.

Feb 15 2020

Help Your Customers Celebrate St. Patrick's Day With These Sweet and Sour Treats

Help your shoppers celebrate St. Patty's Day with these delicious green treats and drinks that are fun to share and will surely keep those leprechaun pinchers at bay! After all, even faeries and leprechauns take a break to enjoy a flavorful snack. Whether consumers are in the mood for an energy drink or they are looking for a tasty treat, you will have something for everyone with these popular items.

Feb 01 2020

5 Tips to Make the Most of the New York Toy Fair

What could be better for retailers, manufacturers, and play enthusiasts than attending the New York Toy Fair this month with more than 1,000 exhibitors showcasing 150,000 toy and entertainment products to explore? This is where the best in the industry come together in one amazing location to meet industry experts, discover the latest trends, and take advantage of phenomenal deals. But, with so much to see and do, you'll want to pack your walking shoes and use this helpful planning guide!

Jan 22 2020

Our Wholesale Toys are Top Sellers

As a retailer, are you looking for wholesale toys that will be topping the kids' wish lists in 2020? When you shop at License 2 Play, you never have to worry about which toys to stock because we only carry those items kids and collectors want to buy. From unique toys the make the hot toy lists for all the stores to the most popular video game character figurines, we have it all so you can feel confident you are stocking the best available products.

Jan 15 2020

7 Animated Series Toys That Sell

Toys that bring children's favorite animated series characters into fans' homes for interactive and imaginative playtime fun are always hot sellers! Read on to learn about some of the top animated series that kids are talking about on school playgrounds everywhere and the toys the make it possible to continue the adventure when the electronics are off. You won't want to miss this line up for your toy shelves in 2020!

Jan 01 2020

Top Selling Toys & Novelty Gifts for Valentine's Day

Valentine's Day toys and novelty items tend to be small, easy to carry for surprising friends and loved ones, and often involve tasty treats. If you are a retail store owner looking for wholesale items to stock your shelves and displays for the Valentine's Day shoppers, check out some of our best sellers. This list covers gifts for kids of all ages and interests so that everyone finds something they can't wait to bring home from your store!

Dec 18 2019

Top Selling Fortnite Toys for your Retail Store

The holiday madness in stores may be just warming up as savvy shoppers look for restocked popular toys and hope for marked down prices. Some of the best selling toy collections in your store in 2020 will likely be related to characters in trending video games like Fortnite and Roblox that show no signs of slowing down anytime soon. Continue reading to discover what hot sellers you will not want to miss having in stock both now and throughout the upcoming year.

Dec 12 2019

7 Creative Wholesale Toys That Change the Shape of Play

Retailers, we have the wholesale toys that will ramp up your customers' imagination! With these shape-changing products, there is no end to the fun. Read on to learn more about toys that will offer your shoppers a whole new world of exploration and introduce really cool science concepts.

Dec 02 2019

5 Ways to Attract Customers to Your Toy Store During the Holidays

Store owners spend most of the year planning and preparing for the buying season over the holidays by building inventory and organizing displays, shelves, and endcaps in ways that engage shoppers and encourage impromptu buys. But, with so much competition online, what can the owners of a toy store do to attract more customers to their physical location? Read on to learn how to get the word out about your popular in-stock toys, sales, and how your store is different from the competition to increase the holiday shopping traffic in your store.

Nov 22 2019

Stock Up on these Top 8 Trending Toys for 2019

We have just made inventory planning easy for retailers with our top 8 trending toys for 2019. But, don't just take our word for it. Many of these items were also featured in Good Housekeeping's "Best Toys and Gifts" and "Hottest Toys of 2019" lists. From animated toys to action figures, stock up on these best-sellers of the year!

Nov 15 2019

7 Stocking Stuffer Toys for Your Retail Store

Soon, stockings will be hung by the chimney with care and your customers AKA Santa's elves will need to buy small toys for Santa to place inside. But, which wholesale tiny toys should you stock up on? Make a big splash with your shoppers with these seven miniature stocking stuffers

Nov 01 2019

7 Imaginative Holiday Toys Display for Retail Stores

Are you looking for a fun way to showcase toys that will catch the eye holiday shoppers? How about five? Read on to discover how these amazing displays will attract attention and inspire play no matter what your customers are into.