Largest Selection Of Wholesale Licensed Toys


Aug 07 2018

Product Spotlight: So Glow Magic Jars

It’s important to have a diverse collection of customer favorites and new products in your store to optimize sales. Therefore, we’re excited to present you with our newest collection of So Glow Magic Jars, which can make your store’s selection different from the rest. Using confetti, glitter, and magic powder, kids can make their own nightlight. It’s perfect for a birthday party or sleepover with friends.

Jul 25 2018

The Importance of Pretend Play for Your Child & How to Encourage It

As much as play is the work of a child, pretend play is helping them learn how the world works. Through play, children imitate adults and make sense of everything that’s going on around them. Kids don’t need anything special to play pretend, but they need time to be creative. Here we’ll talk about how pretend play promotes your child’s development and what you can do to encourage more of it.

Jul 18 2018

How to Get Started with Wholesale Toys in Your Store

If you’re operating a gift or retail store, you may be wondering if you should add toys to your product selection. There are good reasons to include toys in your offerings, especially since they’re fun products that are easy to sell. Here we’ll explain the benefits of selling toys and give you some tips on getting started. It’s all about stocking the right types of toys for your target market – that’s our expertise.

Jul 09 2018

How to Generate More Sales for Your Retail Store

Even though many people shop online and big retailers are struggling, you can keep your store profitable by focusing your marketing efforts where they make a difference. In the end, most business for local stores is generated through word of mouth. While you can certainly use advertising to attract new customers, your best returns on investment will most likely be found in signage and customer service. Here we’ll give you actionable tips on increasing your sales today.

Jun 26 2018

5 Reasons to Let Your Kids Play This Summer

All over the country, kids are looking forward to their summer break. A few weeks into the summer, you may be wondering what your kids are supposed to do for two or three months without school. Many parents encourage summer camps or other scheduled activities, but there is a lot of value to letting your kids roam freely as they please. And sometimes that means they’ll do nothing at all. Here are five very good reasons for just letting your kids play this summer.

Jun 15 2018

Ready, Set... Collect Them All: Shopkins Season 10 Is Available

The Shopkins have been a huge success in the toy world. These cute little characters are currently in their 10th season after five years of phenomenal retail success. With this current collection, you can expect to meet many different adorable characters, including some of your favorite miniature groceries from the first three seasons. Moose Toys has decided to go back to the roots and revive the grocery shopping experience in true Shopkins style.

Jun 07 2018

Welcome Back to The Grossery Gang: Series 5 Available Now

If you haven’t heard of the putrid characters from The Grossery Gang series, you have been missing out. Created by Moose Toys – the Australian company that also brought you Shopkins – the unique, expired grocery products from The Grossery Gang have been dominating the toy aisles since 2016. The new collection of the Series 5 includes a variety of shady characters along with some rare collectibles and special edition items.

May 25 2018

Product Spotlight: Fingerlings Untamed

Given the success of the Fingerlings, which were named Toy of the Year, it’s no surprise that the manufacturer WowWee is ready with another surprise. The Fingerlings are back, but this time it’s up to you to tame them. The new Untamed Collection includes four ferocious velociraptors. Just like the monkeys and other cute characters, these Fingerlings hold onto your finger, but they’re not always in a friendly mood.

May 15 2018

New Wholesale Toys: Shimmeez, Tiny Hands & Untamed Fingerlings

We’re committed to stocking the newest and coolest toys for our retailers. At License 2 Play, we go out of our way to make sure you know which brands will be popular. This month, we’re sharing three newcomers to our wholesale toy collection: Shimmeez, Tiny Hands, and Untamed Fingerlings. Shimmeez are glittery, cuddly friends every kid will want. With the Tiny Hands game, your next party becomes even more fun, and Untamed Fingerlings keep you on your toes by being tame one moment and ferocious the next.

May 07 2018

How to Use Social Media to Market Your Toy Store

As a small independent retailer, you have to take advantage of different marketing strategies to gain customers for your store. While a social media presence isn’t a requirement to run a successful business, you may find that using those accounts can increase your customer base and encourage repeat visits to your store. A little bit of effort along these lines can go a long way. Here are some tips for marketing your gift or toy store with social media.

Apr 24 2018

Product Spotlight: Fingerlings Keep Coming Back for More

The Fingerlings baby monkeys have taken the world by storm. Fingerlings have been widely recognized as one of the best toys on the market for kids. They were named toy of the year in 2017 and for good reasons. These little creatures are adorable and hold on to your finger. They love being held and talked to and respond with noises and animations to share how they feel. Even if you have collected all the monkeys, you don’t have to stop, because the Fingerlings are back with a new collection of toys.

Apr 18 2018

Visit License 2 Play at the ASTRA Marketplace & Academy Trade Show

This year, the Marketplace & Academy Trade Show takes place from June 10-13 in New Orleans, LA. All events are hosted at the Ernest Morial Convention Center. License 2 Play will have booth #345, where we’ll display many of our newest and bestselling products. We’d love for you to join us there. Here we’ll explain what this event is all about and why it’s so important for the toy industry.