New Arrival! MushyKinz — Influencer-Created Taba Squishies Everyone’s Talking About!
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Trends may come and go, but if your store isn’t stocking the hottest items seen on TikTok or Instagram, you’re missing out on sales. You’re more than likely familiar with the holiday rush, where everyone wants to buy the coolest, most-wanted toy for their child. Past trends along these lines included Labubus, interactive toys, and other must-haves. Knowing this ahead of time, you had some of those items on your shelves.
Summer is one of the busiest times of year for toy and gift shops. Kids are out of school, families are spending more time together, and shopping becomes more relaxed and experience-driven.
In today’s toy market, products that combine collectibility, sensory play, and visual appeal are driving strong in store performance. Mushykinz is quickly becoming a standout brand in this space, offering a unique mix of squishy textures, colorful designs, and collectible characters that customers love.
In today’s retail environment, the difference between slow-moving inventory and consistent sell-through comes down to one thing: demand-driven products. At License 2 Play Toys, we help retailers stay ahead by offering high-demand licensed toys, collectibles, candy, and novelty items that customers actively look for—and buy on impulse.
The world of anime continues to grow in popularity, and few franchises have the global recognition of One Piece. With the success of the Netflix live-action series introducing the story to an even wider audience, demand for One Piece plush toys is stronger than ever.
Child development is a complex and fascinating process that involves the growth and maturation of a child's physical, cognitive, and emotional abilities. Of course, toys are essential to childhood, but they're more than just objects to keep children entertained. Toys can play an essential role in developing social skills, such as communication, empathy, and cooperation.
As the global buildup to FIFA World Cup 2026 accelerates, demand for officially licensed merchandise is increasing across North America. With the United States, Canada, and Mexico hosting, retailers have a significant opportunity to position World Cup wholesale plush early and capture sustained tournament momentum.
Introducing Bad Date Bears™, the plush collectible brand that transforms the internet’s favorite dating disasters into hilariously relatable companions. From Situationships and Love Bombers to Gaslighters and the ultimate fear, The Ick, each bear captures a modern dating experience that consumers instantly recognize, laugh about, and want to own.
The viral collectible brand everyone’s been watching is officially entering retail — and MushyKinz is bringing the hype to New York Toy Fair. Built by creator-owned talent with billions of verified views, MushyKinz has exploded online as a digital-first phenomenon. Now, the brand is translating that massive fandom into a high-demand retail opportunity — and buyers can experience it firsthand at License 2 Play Booth 2451.
License 2 Play Toys is bringing one of the most recognizable viral characters online to the show: Pembe the Pink Cat.
Discover What’s New at the License 2 Play Booth - At Toy Fair 2026, License 2 Play Toys will be showcasing a curated lineup of licensed and award-winning products that continue to resonate with retailers and consumers alike.
As the toy industry continues to evolve, one category remains consistently strong for retailers and resellers: licensed plush and character toys. For businesses buying wholesale toys, the challenge is no longer whether these products sell, but which brands offer the best combination of demand, quality, and long-term value.
