Largest Selection Of Wholesale Licensed Toys


May 01 2019

Celebrating Memorial Day with Hero Toys

As families prepare for a day of remembrance for the valor and legacy of those who have fought to bring peace and freedom to our great nation this Memorial Day, parents may be looking for a way to explain that sacrifice and bravery to their children. Playtime is one way kids can explore what it takes and sometimes costs to serve our nation and protect citizens' rights and dreams. These toys offer an opportunity for children to learn more about what makes a man or woman a true hero.

Apr 23 2019

Crafting Wonders with Color Changing and Glow in the Dark Slime

What offers colorful ooey gooey playtime fun for both day and night? License 2 Play's So Slime! It's magical fun for kids of all ages! Now, there are color changing and glow-in-the-dark options that spark imagination and wonder in the daytime or in the dark. There is just something mystifying that happens when a child watches a blend of ingredients change into something beautiful yet oh so perfectly shapeless. Check out these new products for your shelves to see how they are transforming the shape or rather non-shape of creative play.

Apr 15 2019

Why Everyone Should Support Candlelighters NYC

License-2-Play recently donated some of our most popular toys and other products to children who are battling cancer via a wonderful charity called "Candlelighters NYC". This is a fabulous organization that helps these amazing kids and their families cope with the emotional strain of this devastating disease. When you are selecting the recipients for your donations this year, we hope you will consider adding Candlelighters NYC to the top of your list.

Apr 01 2019

Toys and Games that Will Keep the Laughs Going

Kid pranks like mashed potato sundaes, frozen cereal bowls, and googly eyes on food in the fridge over April Fools' Day are fun. But, when it comes to toys and games that produce on-going silliness and laughter, these products are hard to beat! Check out our top list of toys the pranksters and jokesters in your store will love.

Mar 19 2019

Surprising Toys and Candies for Easter

This Easter, whether you want to stock your shelves with traditional bunny-related toys or something unique and surprising, we have the products your customers want. What do these top picks have in common? They are all adorable, huggable and loveable. Did we mention they all come in collections? Make sure you buy several because these collectable items will make your customers return for more!

Mar 15 2019

Fortnite Character Figurines Make a Splash at the 2019 Toy Fair

If you missed this year's Toy Fair in If you missed this year's Toy Fair in New York, you are in luck because we carry some of the most requested toys from the fair for you like the hot-selling Fortnite action figures! Fortnite has taken the world by storm! From fun dances and cool character outfits called "skins" to the action-packed video game, Fortnite has become the world's most popular game. So, you can be sure your customers will love to collect these action figures!

Mar 01 2019

5 Ways to Make Winter Indoor Playtime Rock!

Does the cold winter season have you and your child feeling pinned up indoors? Do you want to scream out loud for everyone to turn off the electronics yet you are out of ideas for activity replacements? If you answered an enthusiastic “Yes!” to either of these questions, we have five suggestions to replace this season’s ho-hums with hoo-rays! These toys and games will transform the colder months at home into a wonderland of imagination and socially engaging play.

Feb 18 2019

The NY Toy Fair from the Eyes of a Store Owner

New York City hosts one of the largest toy fairs in the world each year. Vendors from major established brands as well as those from new brands making their debut will all be there in one location for four amazing days of sheer toy-related fun! When you think about it, is there a more entertaining type of trade show than one demonstrating the latest toys? Just imagine four days of meeting influential vendors and sellers, watching the latest toy ideas be presented to you before the rest of the world as if you are a VIP of the toy industry, and rubbing elbows with some of the toy manufacturing legends who helped shape the toy world into what it is today.

Feb 05 2019

Items that Help Kids Find the Love in Valentine's Day Too!

While we tend to think of Valentine’s Day as primarily a day to buy chocolates or flowers and celebrate the growing love between dating partners and spouses over a nice meal, the holiday has evolved over the years into one promoting the overall spirit of joy found in loving your family, friends and community. Adults and children alike get into the season with sweet, fun or sentimental gift exchanges. On this day, we suggest following examples for stocking the shelves with gifts to help your customers’ children get excited about participating in the holiday of amor.

Feb 01 2019

Valentine’s Day Top Novelty Toy Picks

Looking for that social media postworthy Valentine’s Day gift for the apple-of-your-eye that will make his or her heart soar with warm gushy thoughts of sheer happiness? Well, these small novelty items might do the trick! Here are our suggestions for the top Valentine’s Day treasures in 2019.

Jan 25 2019

Three Gift Ideas Children Love!

Do you like most parents shutter at the idea of toys being left in the corner of the playroom or, even worse, outside in the yard for months at a time without so much as a second glance from the same child who begged for those toys over the holidays last year? Well, that is not going to happen with these toys! These three items are meant to be socially engaging, not collecting dust in the the toy bin.

Jan 15 2019

Three Reasons to Shop for Toys After the Holidays

This is a shout-out to all those working parents, busy holiday event-planning hosts, and budget-conscious parents. There are many reasons besides different faiths that may cause families to pause of toy buying until after the holidays. To those parents who can fight the urge to hit the shopping malls and online stores before the holiday madness, you might be surprised to learn you are not alone.