Largest Selection Of Wholesale Licensed Toys


Aug 06 2017

Is It a Balloon or a Bubble? Neither. It's an Oonie!

Just when you think everything has already been done before, there is a new toy that’s not like any of the others. Oonies are neither balloons nor bubbles, but children will have the time of their lives with them. Oonies are easy to use and encourage your child’s creativity, because they can create a variety of unique characters without making a mess.

Aug 04 2017

Product Spotlight: Why Kids Love Peppy Pups!

Which child doesn’t want a puppy? Fortunately, parents don’t have to get the real thing, because the Peppy Pups are even better. From a grown-up perspective, they are much cheaper and easier to take care of than a real dog. And while children won’t be deceived that this toy is a real dog, they’ll love it just the same.

Jul 24 2017

Play The Literal Trump Card: Fake News Is Now A Card Game, And A Business

Check out the recent article published by Forbes Magazine. View the entire article here.

Jul 20 2017

5 Reasons You Can't Miss Out on Cutie Cars

Some manufacturers manage to land one hit after another. Moose Toys is one of them. They have just announced that they’re coming out with Cutie Cars for Shopkins, and the expectations for this new collection are just as high as the previous releases of their Shopkins characters.

Jul 07 2017

Get Ready for Shopkins Series 8!

If you haven’t heard of Shopkins, then you probably haven’t been to a retail store in the last several years. Shopkins are tiny toys made by Moose Toys that have been popular since 2014. They are about as big as the size of your thumb, many of them smaller.

Jun 19 2017

Wholesale Squishies Squeezeables - Novelty Products Feature

One of the things that help toys stores differentiate from their competitors is the type of novelty products they sell. And that’s why License 2 Play offers a wide selection of these types of toys.

Jun 09 2017

Product Spotlight: Plasticine and What Makes It So Popular

Clay is without a doubt one of the most popular toys of all times. The problem with regular clay is that it dries out and hardens over time. And that’s why we recommend Plasticine products for little sculptors-to-be. Plasticine can be used for modelling, just like clay, but it NEVER DRIES OUT. That makes it a favorite with parents and educators, too.

Jun 07 2017

TOP 4 Reasons to Attend the ASTRA Marketplace & Academy Trade Show

If there’s one compelling reason to attend the ASTRA Marketplace & Academy trade show this month, it’s their vision: “To change the world through the power of play”. Clearly all of us can remember specific toys from our own childhood. Therefore, it’s no wonder that we’re so fascinated with the toys children play with today.

Jun 02 2017

Marketing Tips for Gift and Toy Stores

Running a specialty store that sells gifts and toys is fun, but marketing a small store can have its challenges, especially when you’re going up against larger, more well-known chain stores and online stores with a big, overwhelming presence. How do you get the attention that your store deserves? How do you make your business stand out?

May 05 2017

Where to Buy Wholesale Toys

License 2 Play offers some of the most popular, bestselling, and well-known toys available, and when it comes to retail shopping, their wholesale toys are guaranteed to fly off shelves. The company distributes everything from blind boxes that contain surprise figures, to card games, tiny toys, and spinners to keep kids engaged and having fun.

May 05 2017

Wholesale Fidget Spinners - Fidget Toys

Sometimes you just need to do something with your hands, and that’s where fidget toys come in to play. Originally created for kids with autism and ADHD, these mesmerizing spinners are the perfect distraction in a stressful situation. The toys use a simple concept to calm children who have a hard time sitting still; you simply spin the circles to keep the momentum of the toy going. Watching the circles spin while trying to discover new ways to use the spinner keeps kids and adults engaged. It’s even been said that fidget spinners may even improve concentration in the classroom, especially when it comes to special needs kids in school environments.

May 01 2017

Fake News / Real News: The Game of Fake News and Alternative Facts Debuts to Commemorate Administration's 100th Day

License-2-Play, LLC today announced the release of Fake News / Real News, a fast-paced card game of fake news and alternative facts to commemorate the 100th day of the Trump administration. Utilizing hundreds of real quotes from key players in the Trump presidential campaign and the early weeks of his administration, the game mixes in "fake quotes" and challenges players to decipher the real statements from the fake ones.