Largest Selection Of Wholesale Licensed Toys


Nov 12 2018

Preparing for the Holiday Season

It’s no surprise that toy sales spike during the holidays, and you don’t need a genius to tell you that it’s important to be ready. However, there are more ways to prepare for the holiday season than just wait around for it to hit. Statistically, shoppers and buyers do a significant amount of their product research and even purchasing during the fall. So, as the saying goes, the time is now, and here are a few ways for you to get ahead of the game.

Nov 07 2018

4 Products to Put on your Shelves This Season

Christmas is only a few weeks away and although the smart people have already done their shopping, the truth is that those procrastinators are still out there. It’s not too late to include new products in your inventory and entice them to do their last minute shopping with you. Here are a few of our favorites for this holiday season.

Nov 02 2018

Top 10 Reasons to Attend the 2019 Toy Fair in New York

The annual Toy Fair is coming up again and you don’t want to miss it! This year’s fair will be on February 16-19th at the Jacob K. Javits Center in New York. It’s going to be an awesome four-day weekend filled with seminars, networking opportunities, and tons of demonstrations geared toward helping you discover the latest and greatest that the toy world has to offer.

Oct 25 2018

The Toy Association & Benefits of Play

If you’re in the toy industry, you’ve probably heard of The Toy Association. This non-profit organization is behind the glamorous Toy of the Year Awards and North American International Toy Fair, but they also promote the benefits of play on an international level. Here you’ll learn more about when it was founded, what The Toy Association does, and how you can use its resources to promote your toy business.

Oct 16 2018

What You Should Know about Novelty Toys & Their History

There is a big difference between classic toys and novelty toys. Classic toys are the ones that haven’t changed much in decades. Novelty toys are all the ones that are new to you and your child today. But what are novelty toys and why do you find them in stores everywhere? Here you’ll learn a little bit about the history of novelty items, discover the most popular novelty toys in history, and find out why you need some in your store.

Oct 05 2018

5 Marketing Ideas for Halloween for Your Toy Store

For many retail stores, Halloween marks the beginning of the busiest season of the year. The retail fun starts with buying costumes and doesn’t end until the last Christmas present has been opened. You can take advantage of all this excitement by participating in different ways during Halloween. From decorating your store to becoming a trick-or-treat destination, the possibilities are endless. Here we’ll suggest five different ideas.

Sep 28 2018

12 Tips for Improving Your Store Sales

When you manage a gift or toy store, you have to get strategic to meet your sales goals. While it’s important to create a marketing and financial plan, there are also little things you should be doing to increase revenues and sales. In this article, we’ve created a list of 12 actionable tips that can help you multiply your profits, simplify your life, and make your store a success.

Sep 20 2018

License 2 Play Frequently Asked Questions

We pride ourselves on offering a great selection of wholesale toys to boost sales for your toy or gift store. We also want to assist you with the ordering process. You’re welcome to contact us anytime for more information, but we’ve also answered the most commonly asked questions for you here. We talk about everything from registering for an account to ordering and pricing below.

Sep 09 2018

5 Top Selling Wholesale Toys of 2018

Every year thousands of new toys are invented and distributed. We strive to find the best toys for your customers to ensure that you have a comprehensive collection for your store. With the large number of toys, it can be difficult to decide which ones you should stock. Here we present five of the most popular ones from our collection. Of course, we offer many other wholesale toys that you can conveniently order from our website.

Aug 23 2018

6 Retail Opportunities for Toy Stores

With one of the biggest toy retailers gone, the opportunities for smaller toy stores abound. In addition to stocking wholesale toys from our great selection, you must have a marketing plan in place. Here we’ll explore some hidden retail opportunities for toy and gift stores. By implementing some of these suggestions below, you can increase your customer base and sales.

Aug 12 2018

Where to Get Licensed Toys for Your Retail Store

Toys are never going out of style even though particular types may fall out of favor. Adding toys to your retail store collection is a great way to increase revenue as people buy toys for their children throughout the year. The key to success is making sure you stock the toys that are currently trending, including licensed merchandise. This article offers some valuable advice on finding the best wholesale toys for your store.

Aug 07 2018

Product Spotlight: So Glow Magic Jars

It’s important to have a diverse collection of customer favorites and new products in your store to optimize sales. Therefore, we’re excited to present you with our newest collection of So Glow Magic Jars, which can make your store’s selection different from the rest. Using confetti, glitter, and magic powder, kids can make their own nightlight. It’s perfect for a birthday party or sleepover with friends.