Largest Selection Of Wholesale Licensed Toys

Get Ready for the Annual Toy Fair in New York

Jan 11, 2018


The 115th North American International Toy Fair in New York is one of the biggest events of the year for the toy industry. The event is produced by The Toy AssociationTM, Inc. This is the same organization that puts together the Toy of the Year Awards, which are the “Oscars” of the toy industry. License 2 Play will be at huge booth #2457 at this event, where you can check out the latest and greatest in the toy world.

When and Where

The Toy Fair takes place from February 17th to February 20th. It’s an event that lasts from Saturday to Tuesday with a full schedule every day. This event is not open to the public. It’s geared towards retailers, wholesalers, distributors, importers, buying groups and sales representatives from all over the world. To attend, you must register here and provide your business credentials and your employee identification. Only adults ages 18 and up can attend this Toy Fair. The event also specifically excludes any vendor or supplier who wants to sell their services to the exhibitors.


More than 1,000 manufacturers, distributors, importers, and sales agent will be exhibiting at this Toy Fair. You’ll get to see an impressive selection of more than 150,000 different toys and youth entertainment products. This allows you to be one of the first people who get to see what’s hot and trending.

The Toy Fair includes a general market place that allows you to browse a variety of things at once. If your time is limited and you want to get the most out of your day, you can use the floor plan to find the product zones you’re most interested in. As an attendee, you’ll also be given a list of exhibitors.

Visit Us at Booth 2457

License 2 Play will be one of the exhibitors at the annual Toy Fair. As one of the biggest wholesalers and manufacturers, we carry over 40 different premium brands. You can stop by our booth to talk to the people behind our brand. We’ll have some of our products on display to allow you to get a closer look at our inventory. If there’s something you’re interested in, we can get you more information about those items. You don’t have to be a current customer to meet us. Whether you have already ordered from us before or not, we’d love to meet you and show you what’s available.

Reserve Your Spot

If you’re from out of state, it’s a good idea to make your arrangements now if you haven’t already. The Toy Fair is held at the Jacob K. Javits Convention Center in New York City. A complimentary shuttle service is set up for attendees, and the shuttle runs for each days of the show. There are additional shuttle times for exhibitors to set up.

If you haven’t booked your hotel, you may want to browse the Toy Fair website. There are several hotels that are official shuttle stops with a few more that are within a short walking distance to the next stop. The official housing partner for the Toy Fair is onPeak, which is why it’s recommended to book your accommodations through them.

How to Make the Most of Your Visit

Attending a trade show of this magnitude can take some time. It’s best if you can plan to be there every day to ensure you get to see everything that’s available. If you’re short on time, you can use the zones to find the toys that are most relevant to your business and your customer base. You’ll find many unique ideas on what to stock in your stores. Don’t forget to come by our booth, so we can introduce you to our selection.

Why You Should Attend

If you don’t have the ability to attend the Toy Fair this year, we’ll still provide you with the latest and greatest in the world of toys. But if you can, we think you should try to come out to New York. This Toy Fair is not open to the public, which means only trade partners will be there. That gives you a great opportunity for networking with like-minded individuals, allowing you to find partners in the industry.

Another reason to attend is that you’ll be the first to know which toys are hot. This gives you an edge over your local competition. You can even speak to the manufacturers or wholesalers and get some great advice on placing and selling your merchandise. Last but not least, it will be fun to play with new toys for you!