Largest Selection Of Wholesale Licensed Toys

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Feb 01 2021

The Squishiest Wholesale Toys Around are Here!

License to play has the squishiest, slimiest, and sandiest toys around! Find out which toys made the list, including one TOTY finalist two years in a row. Best of all, these items are mom approved for super quick clean up!

Jan 25 2021

10 New Hot Sellers for Your Retail Toy Store!

Stand out from your toy store competitors with our new hot-selling toys at License 2 Play! Are you searching for the latest in popular toys, novelties, and games? We make stocking your inventory easy by only carrying products you’ll find on all the kids’ wish lists like these!

Jan 15 2021

Toy Fair New York is Coming in February of 2022!

We know you have missed the Toy Fair in New York as much as we have! Thankfully, there is an in-person event scheduled for February of 2022. In the meantime, Toy Fair has been working hard to bring all the fair has to offer buyers and sellers alike online! Get all the details here.

Jan 02 2021

Stock your Retail Store with These Top Selling Back to School Items

It's time for second semester to begin at school, and consumers will be shopping your retail store for the most popular backpack items like these. Learn more about what trending products you should be displaying to boost your sales. Then, hurry to place your order today!

Dec 17 2020

8 Toy Trends in 2021 Every Retailer Should Know

Find out which toys will be the highlight of 2021 based on these five industry trends. Plus, each category contains some of the hottest-selling product suggestions to make building your inventory easy and fun! Which will be your favorites to watch fly off the shelves?

Dec 11 2020

Why You Should Use Studio Creator for Your Retail Business

If you own a retail business, your marketing campaign could mean the difference between attracting consumers to your store or losing the sale to your competitors. But, did you know there is an easy tool that makes your product promotions look professional? Discover how using Studio Creator could be the key to growing your business online!

Dec 01 2020

7 Uses of iFLYsmart Products for Your Business

Your retail store visitors already love iFLYsmart hygiene kits and items because of their ease-of-use while running errands and traveling plus their protective properties against potentially harmful germs. But, did you know they can be useful for your business as well? Find out how these handy products can help add protection for your team, increase your productivity, and boost your sales!

Nov 12 2020

5 Top Toy Window Displays for the 2020 Holidays

Your store window display case could be the key to boosting your sales on toys and games this holiday season! It's that time of year when shoppers around the globe wander from store-to-store looking for great gifting ideas and stocking stuffers. Help your store stand out from the rest with one of these 5 attention-grabbing suggestions showcasing 2020 themes to entice shoppers walking by to come inside!

Nov 09 2020

Santa's Favorite Stocking Stuffers for Your Holiday Display

You better not pout, Santa Claus is coming to town and he is bringing License 2 Play’s best wholesale stocking stuffers! Help spread the magic of the holidays. Stock the items that kids and families want this season with toys like these!

Nov 02 2020

Make Your Toy Store Pandemic Proof for the Holidays

The holidays are fast approaching as you begin making a marketing plan for those stocking stuffers and toys people will be buying over the next two months from your store. Of course, the pandemic has made an impact on consumers' wishlists and shopping approach. That's why we have compiled this list of helpful promotional tips that will keep your inventory moving!

Oct 15 2020

Stock up on Bluey Toys From License 2 Play!

If you are a retailer and you don’t know about Bluey, you are missing out! This is one of the most widely watched cartoons on Disney channels for good reason. Now, your shoppers can continue the hilarious adventures anytime anywhere with these Bluey toys, games, and playsets!

Oct 06 2020

Family Holiday Travel Items that Sell

Breaks from work and school make the holidays the perfect time to travel to see friends, family, or new places. With these top-selling toys and activities, the kids will stay entertained during trip downtime with ease! Find out what you should be promoting for your shopper’s adventure wishlist.