This is a shout-out to all those working parents, busy holiday event-planning hosts, and budget-conscious parents. There are many reasons besides different faiths that may cause families to pause of toy buying until after the holidays. To those parents who can fight the urge to hit the shopping malls and online stores before the holiday madness, you might be surprised to learn you are not alone.
Ah, the New York Toy Fair! The crème-de-la-crème of the buyers and sellers with all the latest whosits and whatsits are all gathered in one place for a pulse-racing four days of exploring trends, mingling, and getting sneak peaks at the newest editions to the toy industry. So, yes, you could say we are a little excited!
It is no surprise that Facebook is the number one social media site available, boasting 2 billion active monthly users and over a billion who access the site daily from their phones and/or computers. This site creates the perfect opportunity for you to reach a great number of people from different lifestyles and backgrounds who can interact with your business and your products online.
Flexo is the world’s only flexible brick system and children all over have fallen in love with them. Brick systems like Lego have inspired the imagination of children for years, but now you can take it a step further with the amazing Flexo system. Their products make a great companion to the brick building sets you undoubtedly already carry in your store.
It’s almost the busiest time of year for the toy industry and we’re here to help Santa and his elves get toys into the hands of every one of your customers. From toys to games and everything in between, we are your go-to source for wholesale toys this holiday season. But there are so many to choose from, it can be hard to decide what is best for your store. To give you some ideas, here are a few of the most popular items we offer.
It’s no surprise that toy sales spike during the holidays, and you don’t need a genius to tell you that it’s important to be ready. However, there are more ways to prepare for the holiday season than just wait around for it to hit. Statistically, shoppers and buyers do a significant amount of their product research and even purchasing during the fall. So, as the saying goes, the time is now, and here are a few ways for you to get ahead of the game.
Christmas is only a few weeks away and although the smart people have already done their shopping, the truth is that those procrastinators are still out there. It’s not too late to include new products in your inventory and entice them to do their last minute shopping with you. Here are a few of our favorites for this holiday season.
The annual Toy Fair is coming up again and you don’t want to miss it! This year’s fair will be on February 16-19th at the Jacob K. Javits Center in New York. It’s going to be an awesome four-day weekend filled with seminars, networking opportunities, and tons of demonstrations geared toward helping you discover the latest and greatest that the toy world has to offer.
If you’re in the toy industry, you’ve probably heard of The Toy Association. This non-profit organization is behind the glamorous Toy of the Year Awards and North American International Toy Fair, but they also promote the benefits of play on an international level. Here you’ll learn more about when it was founded, what The Toy Association does, and how you can use its resources to promote your toy business.
There is a big difference between classic toys and novelty toys. Classic toys are the ones that haven’t changed much in decades. Novelty toys are all the ones that are new to you and your child today. But what are novelty toys and why do you find them in stores everywhere? Here you’ll learn a little bit about the history of novelty items, discover the most popular novelty toys in history, and find out why you need some in your store.
For many retail stores, Halloween marks the beginning of the busiest season of the year. The retail fun starts with buying costumes and doesn’t end until the last Christmas present has been opened. You can take advantage of all this excitement by participating in different ways during Halloween. From decorating your store to becoming a trick-or-treat destination, the possibilities are endless. Here we’ll suggest five different ideas.
When you manage a gift or toy store, you have to get strategic to meet your sales goals. While it’s important to create a marketing and financial plan, there are also little things you should be doing to increase revenues and sales. In this article, we’ve created a list of 12 actionable tips that can help you multiply your profits, simplify your life, and make your store a success.
