Most people who know about Shopkins and their success in the U.S. market probably aren't aware that the toy was first created in 2013. Shopkins also won the 2015 Girl Toy of the Year Awards, beating out popular toys like Disney Princess, Barbie, and Lego.
Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.
Genius Brands International and its wholly-owned subsidiary A Squared Entertainment has finalized a licensing agreement with License 2 Play for the development of plush toys for the character brand From Frank.
Licensed novelty and plush manufacturer License 2 Play and toy developer Lernell Co. have launched the new girls’ accessory line Click-eez this week at New York Toy Fair. The line of brand-driven, stackable bracelets that click together via a lucite bar that spans the width of the wrist.
