Most people think that toy stores probably don't need marketing. After all, with a plethora of toy commercials on television, toys should practically sell themselves right? Unfortunately, most toy store owners know better. If you're not ...
Toys are one of the easiest products to market, simply because it's difficult for parents to say no to their kids, but it's much harder to market a toy store. Small shops are at a disadvantage when compared with larger toy stores, thanks to smaller inventories, lesser known brand names, and sometimes a lack of reputation. Social media can help you to combat each of these issues so that you can begin to build up a following of loyal customers and hopefully make more sales.
Running a gift shop means finding and sourcing products and wholesale toys from around the web, and that can often be time consuming and difficult for already busy business owners. License 2 Play aims to change that by offering a one stop solution for gift shop owners who need to order everything they need quickly, and in as few places as possible.
While the majority of animated films are made with children in mind, the genre has been open to adults since the early days of animation, and the successes of early adult works such as Fritz the Cat and Heavy Metal are testament to that. T
Toy Fair 2017 is set to be one of the largest toy fairs in the United States, and follows up the record breaking Toy Fair 2016, which featured 415,000 square feet of exhibit space filled with hundreds of thousands of toys and games. For those in toy or gift retail ...
Purchasing wholesale toys for your retail store requires you to keep up with sales, track changes in purchase trends, and attempt to predict new trends as they appear. While not every brand is a hot seller, it is possible to ...
The American Specialty Toy Retailing Association (ASTRA) unveiled its 2016 Best Toys for Kids award winners today. The list includes 24 winning toys in 17 categories.
Selling gifts means catering to adults and children of all ages, and that means that you will eventually have to add toys into your product inventory. Toys can help you to reach your primary audience and ...
Most people who know about Shopkins and their success in the U.S. market probably aren't aware that the toy was first created in 2013. Shopkins also won the 2015 Girl Toy of the Year Awards, beating out popular toys like Disney Princess, Barbie, and Lego.
Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.
Genius Brands International and its wholly-owned subsidiary A Squared Entertainment has finalized a licensing agreement with License 2 Play for the development of plush toys for the character brand From Frank.
Licensed novelty and plush manufacturer License 2 Play and toy developer Lernell Co. have launched the new girls’ accessory line Click-eez this week at New York Toy Fair. The line of brand-driven, stackable bracelets that click together via a lucite bar that spans the width of the wrist.
