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Jul 15 2016

Top Selling Wholesale Toys of 2016

Purchasing wholesale toys for your retail store requires you to keep up with sales, track changes in purchase trends, and attempt to predict new trends as they appear. While not every brand is a hot seller, it is possible to ...

Jul 12 2016

American Specialty Toy Retailing Association Announces 2016 Best Toys for Kids Award Winners

The American Specialty Toy Retailing Association (ASTRA) unveiled its 2016 Best Toys for Kids award winners today. The list includes 24 winning toys in 17 categories.

Jul 01 2016

Getting Started with Wholesale Toys to Retail in Your Gift Store

Selling gifts means catering to adults and children of all ages, and that means that you will eventually have to add toys into your product inventory. Toys can help you to reach your primary audience and ...

Jun 01 2016

Investing in Wholesale Shopkins: The Hot Toy for Girls

Most people who know about Shopkins and their success in the U.S. market probably aren't aware that the toy was first created in 2013. Shopkins also won the 2015 Girl Toy of the Year Awards, beating out popular toys like Disney Princess, Barbie, and Lego.

Oct 12 2015

Spookley Signs Toy Deal

Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.

Jun 24 2015

Genius Names Plush Licensee

Genius Brands International and its wholly-owned subsidiary A Squared Entertainment has finalized a licensing agreement with License 2 Play for the development of plush toys for the character brand From Frank.

Feb 19 2014

NY Toy Fair: License 2 Play Launches Click-eez

Licensed novelty and plush manufacturer License 2 Play and toy developer Lernell Co. have launched the new girls’ accessory line Click-eez this week at New York Toy Fair. The line of brand-driven, stackable bracelets that click together via a lucite bar that spans the width of the wrist.