Why Independent Toy Stores Win with Specialty Toys
Independent toy stores have something big-box retailers cannot always replicate: the ability to make shopping feel like a discovery. Walk into a major chain store, and shoppers generally have a pretty good idea of what they are going to see. Popular characters, heavily advertised toys, and products from major brands tend to dominate the shelves. Those products certainly have their place, but independent toy stores, museum gift shops, educational stores, science centers, and specialty retailers have an opportunity to offer something different.