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Sep 16 2025

Social Media Strategies for Toy Retail: Driving Engagement

In today's competitive retail landscape, social media is more than a marketing tool, it is a sales driver, customer service channel, and brand-building powerhouse. Whether you run a neighborhood toy store, a children’s boutique, or purchase wholesale toys from trusted suppliers like License 2 Play, using social media effectively can help you reach more families, drive foot traffic, and increase online orders.

Sep 01 2025

From Spooky to Silly: Halloween Toys Your Customers Will Love

Halloween is more than a night of trick-or-treating. For toy retailers, gift shops, and specialty stores, it marks one of the most profitable times of the year. Parents and caregivers are not just buying costumes; they are actively looking for toys and gifts that add excitement and fun to the season. If you're a toy retailer or wholesale buyer, now is the time to plan your inventory.

Aug 25 2025

Top Licensed Toys to Beat the End-of-Summer Blues

As summer wraps up and families shift into school-year routines, toy retailers are presented with a valuable opportunity. This seasonal transition isn't just about backpacks and binders—it's a moment to offer feel-good products that help families ease the back-to-school blues.

Aug 15 2025

Curating the Perfect Toy Store Layout for Maximum Sales

A successful toy store layout does more than organize shelves—it influences customer behavior, encourages longer visits, and increases average basket size. For retailers and gift shops, optimizing your layout is one of the most cost-effective ways to boost sales. At License 2 Play,

Aug 06 2025

Why Retailers Nationwide Are Stocking MrBeast Lab™ Toys with License 2 Play

If you’re in the toy business, you know how fast trends can come and go. But every so often, something hits the market that doesn’t just trend—it takes off. That’s exactly what’s happening with MrBeast Lab™, and retailers across the country are jumping on board.

Aug 04 2025

Using Toy Tools and Kits to Inspire Problem-Solving Skills

Looking to boost in-store engagement and satisfy parents searching for smart playtime options? Stocking toys that entertain and educate is one of the best ways to do it. At License 2 Play, we know how powerful the right toy tools and kits can be, not just for kids, but for your bottom line.

Jul 16 2025

How Building and Construction Toys Develop Spatial Awareness

For toy retailers, gift shop owners, and online resellers, selecting products is about more than staying on trend—it's about offering value that resonates with your customers. In today’s market, parents and educators are ...

Jul 01 2025

Maximizing Customer Engagement Through Loyalty Programs

In the vibrant world of toy retail, building strong connections with your customers is essential for long-term success. Loyalty programs can be an exciting way to boost engagement, turn occasional shoppers into loyal fans,

Jun 27 2025

Leveraging Seasonal Toy Trends to Maximize Profits Year-Round

For toy retailers, gift shop owners, and online resellers, one of the smartest ways to drive consistent revenue isn’t just about what toys you sell—but when you sell them ...

Jun 18 2025

Balancing Screen Time with Active Play: The Role of Interactive Toys

In today’s fast-paced, digitally connected world, one of the most common concerns we hear from toy retailers and gift shop owners is ...

Jun 10 2025

End-of-Summer Marketing Tips: How to Sell Licensed Toys Before School Starts

As summer winds down and the back-to-school season approaches, retailers have a prime opportunity to boost sales by tapping into the unique buying mindset of parents and children. By implementing strategic marketing initiatives, you can maximize sales of licensed toys during this transitional period. Here are some effective strategies to consider:

Jun 03 2025

Clicks to Footsteps: How Retailers Are Using Facebook to Boost In-Store Traffic

In today’s highly digital marketplace, independent retailers—especially those in the toy and gift industry—face the challenge of turning online buzz into real-world visits. Between competing with large chains and standing out on social media, the pressure is real.