Top-selling MushyKinz™ mystery packs resellers keep reordering — Shop Now
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The viral collectible brand everyone’s been watching is officially entering retail — and MushyKinz is bringing the hype to New York Toy Fair. Built by creator-owned talent with billions of verified views, MushyKinz has exploded online as a digital-first phenomenon. Now, the brand is translating that massive fandom into a high-demand retail opportunity — and buyers can experience it firsthand at License 2 Play Booth 2451.
License 2 Play Toys is bringing one of the most recognizable viral characters online to the show: Pembe the Pink Cat.
Discover What’s New at the License 2 Play Booth - At Toy Fair 2026, License 2 Play Toys will be showcasing a curated lineup of licensed and award-winning products that continue to resonate with retailers and consumers alike.
As the toy industry continues to evolve, one category remains consistently strong for retailers and resellers: licensed plush and character toys. For businesses buying wholesale toys, the challenge is no longer whether these products sell, but which brands offer the best combination of demand, quality, and long-term value.
September signals more than just the end of summer. For toy retailers and gift shop owners, it is the start of a powerful sales window fueled by back-to-school shopping, cozy-weather habits, and early holiday planning. Families are returning to routines and refreshing everything from backpacks to playrooms. That makes this the perfect time to update your inventory with licensed toys that kids recognize and parents trust.
Staying ahead of toy trends can mean the difference between a good sales season and a sellout success. At License 2 Play Toys, we make it simple for retailers and wholesalers to stock the next big thing — from beloved character toys to hands-on sensory kits. This month’s featured arrivals include three must-have items your customers will love: the Bluey Chat Mates Talking Figure, the Craze Sensations ASMR Caddy, and the Style 4 Ever Mini Boho Jewels Set — all available exclusively to registered wholesale buyers.
The holiday shopping season is in full swing, and retailers everywhere are searching for toys that stand out. Parents, grandparents, and gift-givers want something that feels fun, meaningful, and on-trend. That’s where License 2 Play comes in. From collectible plush to influencer-inspired hits, this year’s lineup has something for every type of shopper.
As Halloween décor starts to come down and holiday lights go up, smart toy retailers are already getting ready for their busiest season. Waiting until November to stock up can mean missing out on huge sales. For retailers who want to win this year, October is the time to act. License 2 Play has the trending toys that shoppers will be looking for all season long.
If your customers love cute with a twist, it’s time to make room on your shelves for Deddy Bears — the creepy-cute collectible plush line that’s taking the toy industry by storm. With their unique coffin packaging, morbidly adorable personalities, and viral online following, Deddy Bears have quickly become one of the most in-demand wholesale toys of 2025.
In today’s digital marketplace, social media isn’t just for brand awareness, it’s one of the most powerful tools retailers can use to bring real customers through the door. Platforms like Facebook, Instagram, and TikTok let toy store owners and small retailers connect directly with local audiences, showcase products, and turn online engagement into in-person visits. Here are ten simple but effective ways to boost your store’s foot traffic using social media.
Parents today are searching for ways to get their children outside, away from screens, and engaged with the world around them. This creates a valuable opportunity for toy retailers, gift shops, and buyers who want to meet that demand. Outdoor toys that support nature exploration are trending, and customers are actively seeking options that are fun, educational, and durable.
At License 2 Play, a trusted wholesale toy supplier, we make Halloween selling simple. Our curated collection of Halloween-themed licensed toys includes bestselling brands, kid-loved characters, and educational playsets. These products are tariff-free, ready to ship, and designed with every retail setting in mind.
