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The holiday shopping season is in full swing, and retailers everywhere are searching for toys that stand out. Parents, grandparents, and gift-givers want something that feels fun, meaningful, and on-trend. That’s where License 2 Play comes in. From collectible plush to influencer-inspired hits, this year’s lineup has something for every type of shopper.
As Halloween décor starts to come down and holiday lights go up, smart toy retailers are already getting ready for their busiest season. Waiting until November to stock up can mean missing out on huge sales. For retailers who want to win this year, October is the time to act. License 2 Play has the trending toys that shoppers will be looking for all season long.
Parents today are searching for ways to get their children outside, away from screens, and engaged with the world around them. This creates a valuable opportunity for toy retailers, gift shops, and buyers who want to meet that demand. Outdoor toys that support nature exploration are trending, and customers are actively seeking options that are fun, educational, and durable.
If your customers love cute with a twist, it’s time to make room on your shelves for Deddy Bears — the creepy-cute collectible plush line that’s taking the toy industry by storm. With their unique coffin packaging, morbidly adorable personalities, and viral online following, Deddy Bears have quickly become one of the most in-demand wholesale toys of 2025.
In today’s digital marketplace, social media isn’t just for brand awareness, it’s one of the most powerful tools retailers can use to bring real customers through the door. Platforms like Facebook, Instagram, and TikTok let toy store owners and small retailers connect directly with local audiences, showcase products, and turn online engagement into in-person visits. Here are ten simple but effective ways to boost your store’s foot traffic using social media.
If you’re a retailer, online toy seller, or gift shop owner looking for a guaranteed hit this season, the newest Original Squishmallows 8-inch Foodie Collection has officially arrived and is already selling fast across the country. This adorable six-piece counter display features foodie-inspired favorites like Cheese Mouse, Pineapple Owl, and Strawberry Bear. Soft, huggable, and instantly eye-catching, this new assortment grabs attention the moment it hits your floor.
September signals more than just the end of summer. For toy retailers and gift shop owners, it is the start of a powerful sales window fueled by back-to-school shopping, cozy-weather habits, and early holiday planning. Families are returning to routines and refreshing everything from backpacks to playrooms. That makes this the perfect time to update your inventory with licensed toys that kids recognize and parents trust.
At License 2 Play, a trusted wholesale toy supplier, we make Halloween selling simple. Our curated collection of Halloween-themed licensed toys includes bestselling brands, kid-loved characters, and educational playsets. These products are tariff-free, ready to ship, and designed with every retail setting in mind.
Licensed toys carry built-in demand. Whether it's a familiar cartoon character, a movie icon, or a pop culture trend, customers connect emotionally with what they recognize. These connections drive purchases that are less about price and more about meaning.
The holiday season is the most critical time of year for toy stores and gift shops. If you run a retail location, you know the pressure is on to stock best-sellers, maximize impulse purchases, and increase your average transaction value, all without overwhelming your floor space.
In today's competitive retail landscape, social media is more than a marketing tool, it is a sales driver, customer service channel, and brand-building powerhouse. Whether you run a neighborhood toy store, a children’s boutique, or purchase wholesale toys from trusted suppliers like License 2 Play, using social media effectively can help you reach more families, drive foot traffic, and increase online orders.
Halloween is more than a night of trick-or-treating. For toy retailers, gift shops, and specialty stores, it marks one of the most profitable times of the year. Parents and caregivers are not just buying costumes; they are actively looking for toys and gifts that add excitement and fun to the season. If you're a toy retailer or wholesale buyer, now is the time to plan your inventory.
