Largest Selection Of Wholesale Licensed Toys
Manufacturers
Characters
Manufacturers
Characters

License 2 Play Toys started selling licensed toys in 2004 with the mission of helping independent retailers find and source the best-selling licensed toys. We understand that sourcing products can be challenging and time-consuming for busy business owners.

Today, after 18 years in business, License 2 Play Toys still offers a one-stop wholesale website with the most extensive selection of licensed toys, gifts, novelty items, candies, and more. We remain committed to providing independent retailers with the products and services they need to succeed in a competitive market.

Pre-Order
Wholesale Original Squishmallows™ HugMees™ 10 Inch Bluey™ Plush in 9pc Counter Display | SQBL00010
Pre-Order
Wholesale FigBands Original Squishmallows™ Mystery Bag Assortment in 24pc Counter Display – Series 1 | BNDS00009
New Item
Wholesale Original Squishmallows™ 8 Inch Plush Assortment in 6pc Counter Display (Asst A) | SQCR06179
New Item
Wholesale Original Squishmallows™ HugMees™ 10 Inch Peppa Pig™ Plush in 9pc Counter Display | SQPP00005
New Item
Wholesale Original Squishmallows™ Mini 3.5 Inch Clip-On Plush Assortment in 12pc Counter Display (Asst B) | SQCP00213
New Item
Wholesale Original Squishmallows™ 5 Inch Plush Assortment in 12pc Counter Display (Asst A) | SQCR06173
Wholesale Original Squishmallows™ Mini 2.5 Inch Plush Micromallows Blind Pack in 12pc Counter Display | SQCR05288
Wholesale Original Squishmallows™ 5 Inch Scented Food Mystery Plush Assortment in 12pc Counter Display | SQCR05260
Wholesale Original Squishmallows™ 5 Inch Plush Assortment in 12pc Counter Display (Asst B) | SQCR06176
Wholesale Original Squishmallows™ 8 Inch Plush Assortment in 6pc Counter Display (Asst B) | SQCR06181
Wholesale Original Squishmallows™ 10 Inch Pokémon™ Plush Assortment (2 Styles) | SQPK00190
Wholesale Squishville by Squishmallows™ Mystery Mini Plush in 24pc Counter Display | SQM0135