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License 2 Play Toys started selling licensed toys in 2004 with the mission of helping independent retailers find and source the best-selling licensed toys. We understand that sourcing products can be challenging and time-consuming for busy business owners.

Today, License 2 Play Toys still offers a one-stop wholesale website with the most extensive selection of licensed toys, gifts, novelty items, candies, and more. We remain committed to providing independent retailers with the products and services they need to succeed in a competitive market.