February 14–17, 2026
Jacob K. Javits Center | New York, NY
Visit us at Booth #2451 and #2557
License 2 Play Toys is excited to announce that we will be exhibiting at Toy Fair® New York 2026, taking place February 14–17, 2026 at the Jacob K. Javits Center in New York City.
ABOUT TOY FAIR® NEW YORK
Toy Fair® New York is one of the largest and most influential toy trade shows in the world. Organized by The Toy Association™, the event has a history spanning more than a century and has long served as the premier marketplace for toy manufacturers, licensors, retailers, and distributors.
Each year, Toy Fair brings together thousands of industry professionals to preview upcoming product launches, discover emerging trends, and build valuable business relationships. Attendance includes national and independent retailers, e-commerce buyers, licensors, media, and industry decision-makers from across the globe.
THE JACOB K. JAVITS CENTER
The Jacob K. Javits Convention Center is located on Manhattan’s West Side and is one of the most iconic convention venues in the United States. With its expansive exhibition halls and modern facilities, the Javits Center regularly hosts some of the world’s largest and most prestigious trade shows and industry events.
Situated in New York City, the Javits Center provides unmatched access to global business leaders, media outlets, and licensing partners, making it an ideal setting for Toy Fair® New York and a must-attend event for the toy industry.
WHY ATTEND TOY FAIR® 2026
Toy Fair is where trends are set, partnerships are formed, and the future of the toy industry takes shape. Attendees have the opportunity to explore thousands of brands under one roof, meet directly with manufacturers, and gain insight into the products and licenses that will shape the upcoming retail seasons.
If you’re attending Toy Fair® New York 2026, be sure to stop by the License 2 Play Toys booth to explore some of today’s most in-demand licensed plush and character-driven toy lines.
Register Now
DISCOVER WHAT’S NEW AT THE LICENSE 2 PLAY BOOTH
At Toy Fair 2026, License 2 Play Toys will be showcasing a curated lineup of licensed and award-winning products that continue to resonate with retailers and consumers alike. Below is just a sampling of the items we carry—our full assortment includes many more exciting new products, which can be explored by clicking the Shop Now button to see everything we have available.
DOMO PLUSH
Fan-favorite Domo is back and stronger than ever with the Domo Plus collection. Featuring bold expressions, premium plush quality, and instant shelf appeal, Domo Plus is a proven performer for specialty toy stores and pop culture retailers.
Explore Domo Plush
https://license-2-play.com/wholesale-toys/character/domo
MUSHYKINZ
Cute, quirky, and collectible, MushyKinz brings imaginative character design together with irresistible plush appeal. These unique characters are perfect for retailers looking to add something playful and different to their assortment.
View MushyKinz
https://license-2-play.com/wholesale-toys/character/mushykinz
DEDDY BEARS – TOTY 2025 WINNER
One of the biggest highlights at our booth will be Deddy Bears, the 2025 Toy of the Year (TOTY) Award winner. Known for their spooky-cute aesthetic and strong fan following, Deddy Bears continue to perform in both specialty and mainstream retail channels.
Shop Deddy Bears
https://license-2-play.com/wholesale-toys/search/?q=deddy
BLUEY TOYS
Bluey continues to be one of the most beloved children’s brands in the world. License 2 Play Toys offers a selection of Bluey products that appeal to parents, kids, and retailers alike, making it a consistent top seller across multiple retail categories.
Browse Bluey Toys
https://license-2-play.com/wholesale-toys/search/?q=bluey