If you’re in the toy business, you know how fast trends can come and go. But every so often, something hits the market that doesn’t just trend; it takes off. That’s exactly what’s happening with MrBeast Lab™, and retailers across the country are jumping on board.
At License 2 Play Toys, we don’t just distribute toys; we help our retail partners succeed with products that are made to move. And MrBeast Lab™ is one of the most exciting, buzzworthy brands we’ve ever had the pleasure of bringing to market.
The Power of the MrBeast Brand
Let’s face it: MrBeast is a cultural force. With over 415 million YouTube subscribers and billions of monthly views, his name alone draws attention. But the real magic of the MrBeast Lab™ toy line is how it connects that digital excitement to real-world play.
From collectible Swarms and Hybrids to surprise-filled Mega Packs, these toys are packed with personality, play value, and the kind of unboxing experiences that keep customers coming back. And with a new animated mini-series launching this fall, demand is only going to climb.
Not Just Trending; Proven
This isn’t just a hype product. MrBeast Lab™ has already proven itself at retail:
- Series 2 Swarms hit Amazon’s Top 10 in the Action Figure category
- Select items moved over 1,000 units per week
- The brand has been named a global top performer in its category
- Major fan activations, TV campaigns, and YouTube coverage continue to fuel momentum
The buzz isn’t manufactured, it’s earned. And that’s why smart retailers are locking in inventory now.
Your Success Is Our Focus
At License 2 Play Toys, we believe in building partnerships, not just filling orders. Our job is to help you stay ahead of demand with access to licensed brands that already have built-in audiences, so you’re not gambling shelf space—you’re investing in products that sell.
We support you with:
- Priority access to top-performing toy lines like MrBeast Lab™
- Retail-friendly SKUs and assortments for easy merchandising
- In-stock options and advanced preorders to keep you ready
- Ongoing product support and marketing assets to drive sell-through
We work hard to stay at the forefront of what’s moving in the toy world, so you don’t have to.
Why MrBeast Lab™ Fits Nearly Any Store
What makes MrBeast Lab™ so special is its wide appeal. These toys aren’t limited to one demographic or retail channel. They're a hit with:
- Kids who love YouTube and slime-filled surprises
- Collectors who chase variants and exclusives
- Parents and gift-givers looking for something new and fun
- Retailers who want high-turn, high-margin products that move
With different pack sizes, price points, and play patterns, there’s something in this line for just about every type of buyer—and every type of store.
Shop Wholesale Now—Inventory Is Moving Fast
If you're already a wholesale customer, log in now and place your order to secure MrBeast Lab™ inventory before the next wave of demand hits.
If you’re new here, welcome! It only takes a minute to register for a wholesale account, and once you’re in, you’ll get:
- Access to exclusive pricing and preorders
- Visibility into what’s in stock and shipping now
- Full access to the MrBeast Lab™ catalog and more
We make it easy to buy what’s hot, stock what sells, and stay ahead of the curve.
Let’s grow your toy business together with the best brands in the business.