License 2 Play Toys is bringing one of the most recognizable viral characters online to the show: Pembe the Pink Cat.
Pembe has quickly become a pink phenomenon across social platforms, showing up everywhere from GIF reactions to trending short-form videos. With more than 3 billion GIPHY views and an average of 40 million Instagram views over the past 90 days, this character has already built the kind of consumer awareness that retailers are constantly looking for.
Pembe is instantly recognizable, wildly shareable, and designed to stand out both online and on shelves. Cute, bold, and unapologetically pink, she connects with kids, teens, and even adult collectors who follow viral character trends.
For wholesale buyers, that kind of built-in momentum matters. Instead of introducing a brand from scratch, retailers can stock a property that customers already know, search for, and get excited about.
Why Pembe Is a Strong Wholesale Opportunity
In today’s toy market, the best-performing character lines are the ones that combine social visibility with retail-ready product formats. Pembe is a great example of a viral-first property that translates naturally into plush, mystery assortments, and unboxing experiences.
Retailers sourcing new wholesale toy lines want products that create impulse purchases, drive repeat buys, and generate organic buzz without heavy marketing spend. Pembe delivers that through a character identity that stops shoppers in-store the same way it stops thumbs online.
This is especially valuable for stores focused on:
🧸 wholesale plush toys
🎁 collectible character assortments
📦 mystery unboxing products
🎀 trend-driven gift and toy categories
New Pembe Products from License 2 Play Toys
License 2 Play is launching multiple Pembe assortments designed specifically for wholesale distribution, with packaging and display formats that make them easy for retailers to merchandise immediately.
Pembe Mystery Bento Box Assortment
The Iconic Pembe Mystery Bento Box Assortment is built for the growing demand around surprise collectibles and mystery-format toys.
Mystery assortments continue to perform extremely well in specialty retail because they encourage repeat purchases and create an unboxing-style experience right at the point of sale. Pembe adds an extra layer of excitement because customers already recognize the character from viral content online.
For retailers searching for wholesale mystery toys with strong consumer awareness, the Bento Box line offers a fun, high-engagement product that fits perfectly into today’s collectible toy landscape.
Pembe Plush Assortment (7.5” Plush Display)
Pembe is also launching as an adorable 7.5-inch plush assortment, packed in a 6-piece counter display that is ideal for high-traffic retail placement.
Plush remains one of the strongest categories in the wholesale toy industry, especially when tied to recognizable characters. Pembe’s bold color and expressive design make these plush stand out immediately, whether they are placed at checkout, on feature tables, or in gift sections.
Retailers looking for wholesale plush assortments that combine softness, collectibility, and viral appeal will find this line especially strong for fast sell-through.
Mystery Unboxing Assortments and Collectible Surprises
In addition to plush and bento formats, the Pembe line includes exciting mystery unboxing assortments designed to tap directly into one of the biggest consumer behaviors in toys right now.
Unboxing products drive social sharing, collector excitement, and ongoing demand because customers want to see what they get next. Pembe’s online popularity makes these assortments even more effective, since the character already has a fanbase that’s actively engaging with her content every day.
For wholesale buyers, this creates a powerful combination: a trending character plus a product format built for repeat retail energy.
A Viral-First IP That Converts at Retail
Pembe is quickly becoming one of the most talked-about emerging character properties because she already has what many brands spend years trying to build:
🌟 viral visibility
👀 built-in consumer recognition
🛍️ highly merchandisable product formats
💗 strong appeal across age groups
🔥 retail buzz that feels organic
For buyers looking for the next must-have plush and mystery toy line, Pembe is positioned to be a standout across toy stores, gift retailers, pop culture shops, and trend-focused accounts.
See the New Pembe Line at Booth #2451
License 2 Play Toys is showcasing the full Pembe lineup at Toy Fair.
Stop by Booth #2451 to see the newest products, upcoming launches, and why Pembe the Pink Cat is quickly becoming a must-have IP for wholesale retailers.
If you can’t make it to NY Toy Fair, pre-orders are available now. Schedule an appointment with your sales rep and don’t miss the opportunity to bring this viral pink phenomenon to your shelves.
Pembe is here, she’s everywhere, and she’s ready for retail.