The viral collectible brand everyone’s been watching is officially entering retail — and MushyKinz is bringing the hype to New York Toy Fair.
Built by creator-owned talent with billions of verified views, MushyKinz has exploded online as a digital-first phenomenon. Now, the brand is translating that massive fandom into a high-demand retail opportunity — and buyers can experience it firsthand at License 2 Play Booth 2451.
Why MushyKinz Is a Brand to Watch for Wholesale Toy Retailers
MushyKinz isn’t just another collectible — it’s a character-driven brand kids already recognize, connect with, and want to collect. These “mushies” have been fueled by viral content, organic audience engagement, and a growing fan base eager to see them on shelves.
For retailers and toy stores looking to expand their wholesale toy assortment, MushyKinz offers built-in demand and strong shelf appeal — making it an exciting new opportunity in the collectible and impulse category.
Meet the Creators Behind the Phenomenon 🤝🎉
Retailers attending New York Toy Fair can meet the MushyKinz creators in person and get a firsthand look at the newest assortments.
📍 Meet the MushyKinz creators at NYTF – L2P Booth 2451
🗓 Sunday, February 15
⏰ 2:00 – 3:30 PM
Erin Degan, Christian Owens, Lauren
🗓 Monday, February 16
⏰ 1:30 – approximately 4:30 PM
Erin Degan, Christian Owens, Lauren, Anna Altamirano
This is a unique opportunity to connect directly with the creators, learn how MushyKinz is converting fandom into real retail momentum, and see why this brand is generating so much buzz.
Shop MushyKinz Wholesale at License 2 Play 🧸📦
If you’re searching for MushyKinz wholesale toys or want to be one of the first retailers to stock this viral collectible brand, License 2 Play makes it easy to get started.
👉 Shop MushyKinz Wholesale Products Here:
https://license-2-play.com/wholesale-toys/search/?q=MushyKinz
Browse available assortments, place pre-orders, and bring the MushyKinz phenomenon into your store early.
More Toy Fair Spotlight: Pembe Pink Cat Plush 🐱✨
MushyKinz isn’t the only exciting brand making waves at Toy Fair this year. License 2 Play is also showcasing other standout product lines for retailers looking to stock what’s next.
Be sure to check out our feature on Pembe Pink Cat Plush, another must-see at New York Toy Fair:
👉 https://license-2-play.com/wholesale-toys/read-news/pembe-pink-cat-wholesale-plush/
New to License 2 Play Wholesale? 🚀
If you don’t already have a wholesale toy reseller account with License 2 Play, registration is quick and easy.
✅ Register for a Wholesale Account Here:
https://license-2-play.com/wholesale-toys/registration/index/
Once approved, you’ll be able to shop top licensed brands, access exclusive assortments like MushyKinz, and take advantage of wholesale-only perks.
Buyer Perk: Free Freight on Orders Over $750 🚚💨
To make it even easier to stock up, License 2 Play is offering:
FREE freight on wholesale toy orders over $750 — no code needed.
Stay Connected with License 2 Play 📲
For Toy Fair updates, new product launches, and wholesale toy highlights, be sure to follow License 2 Play on Facebook: